We believe that positive workplace culture attracts talents, drives engagement, impacts happiness and satisfaction, and affects performance. Culture is continuously cultivated in liaison with the company’s strategic direction, and as a result, it’s one of the organization’s most important responsibilities. Leadership, management, workplace practices and policies, people, and more impact culture significantly. Employers have a vital role in keeping a strong culture, starting with recruiting and selecting applicants who will share the organization's beliefs and thrive in that culture, developing orientation, training, and performance management programs that outline and reinforce the organization's core values.