Jumia flags Egypt as a top investment destination, looking at everything from digital payments to last-mile delivery including Jumia Mall and Jumia Food. It will invest over USD 590 mn in Egypt and other African countries. This supports that Egypt is currently leading the Arab world in terms of electronic payment services and digital wallets which is a focal point for the country’s economic growth. It is worthy to mention that the mobile wallet accounts exceeded 20 million in Egypt in 2020, whilst the total annual transactions made through phone wallets were worth EGP 100 bn.