Cairo – Sunday, June 4, 2023 – Zilla Capital, the top M&A advisor in Egypt, acted as the sole financial advisor to EDITA Food Industries on acquiring 100% of Fancy Foods in a deal worth EGP380 million. Fancy Foods is a manufacturer of frozen bakery products, and hence this acquisition marks EDITA’s entry into a fast-growing segment that it has been eying for sometime. The investment entails a 100% acquisition of assets, encompassing two full production lines and other machinery, in addition to land, property and a distribution arm. Furthermore, as part of the agreement EDITA has acquired the technical know- how and recipes for a range of frozen bakery SKUs. Matouk Bassiouny & Hennawy (MBH) was EDITA’s legal adviser. Hani Berzi, Edita Chairman said: “Edita recognizes the tremendous potential in the Egyptian frozen bakery market and is committed to the long-term growth of this segment. Through our experience and benchmarking of comparable markets, this opportunity creates unbound synergies that will help us deliver significant value to customers and shareholders alike. Edita’s extensive distribution network and trusted brands will play a key role in boosting penetration and increasing market share as the Company expands into a new segment and offers consumers a unique value proposition. The deal equips the Company with the necessary frozen technology infrastructure, marking a significant step in applying our R&D to complementary ventures, while capitalizing on our market-leading portfolio of proprietary brands.” Wael Ziada, Managing Partner at Zilla Capital said “working with the leading snack manufacturer in Egypt and a darling of the EGX was an important milestone for Zilla. My relationship with Mr. Berzi and his great team goes way back to the floating of EDITA on the EGX and I was thrilled to see our path crossing again. I hope this will be the beginning of more work with this great company and I wish them all the best in their new and exciting venture” Zilla team advising EDITA was led by Wael Ziada (Managing Partner & Co-founder) and Moustafa El-Shenety (Managing Partner & Head of Investment Banking), alongside Zilla’s investment banking team that included Omar Zakaria (Director), Abdelfatah Abomousa (Vice President), Menna Khafaga (Senior Associate) and Aly Khalil (Associate). About Zilla Capital: Zilla Capital is a leading Investment Bank in MENA and the top M&A advisor in Egypt. We leverage our Executive Partners’ extensive experience and network in the region to help our clients achieve their strategic goals through offering comprehensive and integrated financial solutions that cater to their specialized needs. Zilla Capital is a one-stop-shop offering an array of services including financial advisory, asset management, private equity, and non-banking financing solutions. About Edita Food Industries: Edita, founded in 1996 and headquartered in Egypt, is a leader in the growing Egyptian packaged snack food market. The Company manufactures, markets and distributes a range of branded baked snack products including packaged cakes, bakery, rusks (baked wheat), wafers and biscuits as well as selected confectionary/candy products. The Company’s local brand portfolio includes household names such as TODO, Molto, Bake Rolz, Bake Stix, Freska, Oniro and MiMix. The Company also has the exclusive ownership of the international Hostess brands Twinkies, HOHO’s and Tiger Tail in Egypt, Libya, Jordan, Palestine, Morocco, Algeria, Tunisia, Syria, Lebanon, Iraq, Bahrain, Oman, the UAE, Kuwait, Qatar and Saudi Arabia; and is party to a technical assistance and know-how agreement to manufacture 11 additional Hostess brands across its territories. The Company holds strong number-one market positions in its core cake and bakery segments as well as in rusks, a leading market position in candy and a growing market position in the wafers segment. In 102023, the Company derived 91.0% of its revenue from Egypt and 9.0% from regional export markets. Zilla Capital Press Contacts: Name: Yassmin Khafagy Title: Marketing Section Head Email: [email protected]